The tremendous impact of the containment measures that we were forced to adopt in response to the pandemic, has forced people and companies to adapt in order to continue to provide their services. The speed of transformation and the results obtained, often surprising, were only possible because the necessary technology and the capacity to implement it already existed.
Survival was, therefore, the driver of this transformation (or change), motivated by a change in conditioned behaviors (in this case forced) by an external factor – SARS-CoV-2. Mandatory confinement during the State of Emergency, physical distance and all the care that is still needed to protect ourselves from this virus – while trying to carry out professional activities with as much “normality” as possible – forced us to look for new ways of make it happen.
Any transformation process needs a triger that requires calling into question the traditional way of operating. We can have this stimulus on the positive side, when we intend to expand into new markets or create a differentiating value proposal, but once again it became evident that a crisis is a very powerful catalyst.
These are moments of opportunity, first of all to apply knowledge and technology, which already has some level of maturity, because the time factor is decisive and there is not much room for error. The implementation of new processes with new technological resources also implies capacity and knowledge, as well as often rethinking the role of each function in the organization. This dimension is often overlooked, but determinant for sustaining the transformation over time.
What was observed with the pandemic was a radical change in the operating context of all types of organizations, with the need to print a very quick “go-to-market” of the necessary changes, to allow simple continuity of operations. The good surprise was the capacity we had to use the available technology, abandoning prejudices and fears that in the recent past have often constituted insurmountable barriers.
In this context, decisions are made with much less information available and a higher level of risk. That is why it is essential to assume an attitude of constant improvement with the conviction that the solutions we adopt in this period are central to the construction of the new normal future. This moment should be seen as an opportunity to continue and accelerate the implementation of innovation and technology in all sectors of activity.
We know that agility is an imperative today and should be an ally in the resilience of operations. Integrating legacy systems with new customer relationship solutions and fluid ecosystems from suppliers and partners is only possible with a continued digitization effort. The expectation of consumers, simultaneously having a personalized value proposition and that assures them of complete confidence in the treatment of personal information, requires extreme care in the treatment of data that has more and more origins as a result of the adoption of IoT solutions. This scenario is making technology more complex and at the same time fully integrated with the business, it is not possible, for example, to manage risk without considering cyber risks.
We believe that today more than ever it is essential to work together between technology and business teams in all types of organizations, with integrators and technological consultants. In the health sector, one of the most critical and affected by the pandemic, we see health professionals and technology teams working side by side to find solutions to problems that insist on challenging us and pushing us to the limit. But the situation is not very different in almost all sectors of activity, where we have participated in this period in processes of transformation in companies and public institutions in Portugal and Spain, as well as leading international clients.
It is essential that technological organizations continue to evolve and reinvent themselves in order to become a catalyst for the evolution of their customers, creating excellent technological solutions for organizations that will lead the digital future, regardless of the sector of activity . The ambition exists, but also the conviction that companies can only grow if they are able to attract talent in the areas of strong innovation, and turn that talent into value for their customers. Because technology must be unique in each entity, in order to be a lever of its business strategy, and not conditioned by technological tools that are not flexible and limit the performance of companies and public entities.
João Paulo Cabecinha, Board Member Glintt
Source: Dinheiro Vivo